Are these objectives being met?

We have put together a sheet of questions and tasks aimed at measuring these objectives on PnP's site and their competitors. We have divided tasks up into sections according to the objectives.

Online shopping

1) find and perchance the following items: also determine if there are any specials or promotions on these or similar products:
cordial - Oros Naatjie
Eggs - free range jumbo
bread
cheese - cheapest buy weight cheddar
milk - 2% low fat
Razors - Gillette Mach 3
writeable dvd's
sticky tape
mayonnaise - heathiest ( is it possible to determine the nutritional info?)

2) How long did it take to complete the list? (time wise and amount of clicks)

3) Is it possible to save the list for repeat purchase?

4) If something was not available was there a substitute?

5) Is there any evidence of up selling or cross selling?

6) Evaluate the payment section
a - how many payment types are there?
b - was it easy to pay?
c - did you feel secure?

7) Find and compare their range of toasters
a - how much info is available on the products?
b - is it possible to save your top choices to refer to later?

8) Locate the store closest to you:
a - how easy was it?
b - are there directions available?

9) What other options are available? eg tv licences, phone bill payment, air time for your phone etc.

10) Any additional comments?


Lifestyle

1) What are your personal impressions of the site? how does it make you feel?

2) Does this align with your impressions of the Brand?

3) Are you made aware of any upcoming events? If yes what info is available on the event and can you sign up for it?

4) Assume you're a diabetic, find some new meal ideas that would suit your diet and then how easy is it to then order all the items you need.

5) Assume you are entertaining a group of 8 people at your house in celebration of a friends promotion. Look for ideas online on what and how to prepare the meal. Was there any other helpful advice eg. table decorations?

6) Assume that a friend told you about a great recipe for lamb shoulder in the may issue of Fresh magazine, can you find it on the site?

7) Can you find any other info from the magazine on line.

8) Is there a link to the shopping section?

9) Any additional comments?

Involvement

1) Can you find their CSI involvements and is there enough info about it?

2) Can you find there annual financial results?

3) Can you find their management structure?

4) How was this info structured?

5) Any other observations?


We will post a summary of the key findings of this questionnaire tomorrow.