Fresh Living Magazine

After buying the May 2009 edition of the Pick 'n Pay Fresh Living magazine, I am glad to report that I am very pleased with it. The price is very competitive. The content is relevant and the "perks" are amazing! Not only does it contain innovative and fresh food ideas but a great holiday competition and reports on its CSI initiatives.

The real strong point of the magazine is it's price. Considering the content in the magazine at R9.95 it's a real bargain and should be on every PnP customer's shopping list. The real benefit is that the magazine has the potential to pay for itself. No, really! Inside you will find saving coupons to the combined value of over R50.

As an online User test I tried to get more information on the magazine but could not not find any. I only found a small banner ad for the magazine on the site with no links to additional information. Surely this not a good enough attempt to get more customers to buy the magazine.

I believe that the magazine and the website can work together in order to pull customers in both areas.