Strategy Implementation steps

Make the entire website more user friendly by giving it a more human feel... Adding pictures/images relevant to each section of the website. Introduce a new local and global navigation style.

Reduce amount of clicks when navigating through each and every content page by introducing innovative online strategies such as breadcrumbs, roll overs and an improved visual hierarchy and design.

Addition of new services such online payfine, tv licence fascility, water and electricity, phonebillls and airtime.

Introduction of a forum website where customers can create their own profiles and share information and tips on current issues, lifestyle events, content within the website, etc.

Make the trolley more interactive in terms of functionality and log-in information.